Frédéric Jallat: search on Z-Library

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1

CONCURRENCE ET ANALYSE CONCURRENTIELLE EN MARKETING || Marketing des services : stratégie, outils, managementby Christopher Lovelock; Denis Lapert

Review by: Frédéric Jallat

Journal:

Recherche et Applications en Marketing

Year:

1999

Language:

french

File:

PDF, 332 KB

french, 1999

2

VERS UN MARKETING RELATIONNEL ET TRIBAL: La transformation des opérateurs de télécommunications

FRÉDÉRIC JALLAT, EMMANUELLE LE NAGARD and ALEXANDRE STEYER

Journal:

Décisions Marketing

Year:

1997

Language:

french

File:

PDF, 1.05 MB

french, 1997

3

Disintermediation in question: New economy, new networks, new middlemen

Frédéric Jallat, Michael J. Capek

Journal:

Business Horizons

Year:

2001

Language:

english

File:

PDF, 795 KB

english, 2001

4

Marketing in culturally diverse environments: The case of Western Europe

Frédéric Jallat, Allan J. Kimmel

Journal:

Business Horizons

Year:

2002

Language:

english

File:

PDF, 85 KB

english, 2002

5

Yield management, dynamic pricing and CRM in telecommunications

Jallat, Frédéric, Ancarani, Fabio

Journal:

Journal of Services Marketing

Year:

2008

Language:

english

File:

PDF, 375 KB

english, 2008

6

Lebanon: From cataclysm to opportunity—Crisis management lessons for MNCs in the tourism sector of the Middle East

Frédéric Jallat, Clifford J. Shultz

Journal:

Journal of World Business

Year:

2011

Language:

english

File:

PDF, 383 KB

english, 2011

7

Cross‐country analysis of price levels and dispersion in online and offline environments: an empirical analysis in France and Germany

Maxwell, Sarah, Ancarani, Fabio, Jacob, Frank, Jallat, Frédéric

Journal:

Journal of Product & Brand Management

Year:

2009

Language:

english

File:

PDF, 105 KB

english, 2009

8

HISTOIRE D'UNE INNOVATION DE SERVICE REUSSIE Le lancement de Formule 1

JEAN-FRANÇOIS BOURGOIS and FRÉDÉRIC JALLAT

Journal:

Décisions Marketing

Year:

1994

Language:

french

File:

PDF, 689 KB

french, 1994

9

Exploring “deep” and “wide” stakeholder relations in service activity

Polonsky, Michael Jay, Jallat, Frédéric, Wood, Elliot

Journal:

European Journal of Marketing

Year:

2005

Language:

english

File:

PDF, 240 KB

english, 2005

10

Someone's Wife Is Someone's Daughter: An Exploratory Study of Guanxi Strategy in China

Reid, David McHardy, Jallat, Frédéric

Journal:

Journal of Asia-Pacific Business

Year:

2006

Language:

english

File:

PDF, 897 KB

english, 2006

11

MYTHE ET RÉALITÉ D'UN MARKETING EUROPÉEN

FRÉDÉRIC JALLAT

Journal:

Décisions Marketing

Year:

1997

Language:

french

File:

PDF, 537 KB

french, 1997

12

Cultural Values As Anchors For Acquiring And Building Competitive Capabilities in Firms: Indian‐US Experiences

Jallat, Frédéric, Johri, Lalit M.

Journal:

Cross Cultural Management An International Journal

Year:

1997

Language:

english

File:

PDF, 430 KB

english, 1997

13

INNOVATION DANS LES SERVICES : Les facteurs de succès

FRÉDÉRIC JALLAT

Journal:

Décisions Marketing

Year:

1994

Language:

french

File:

PDF, 1007 KB

french, 1994

14

SPÉCIAL PRIX || STRATÉGIES INTERNATIONALES DE PRIX : Peut-on résister aux exportations parallèles ?

JÉRÔME BON and FRÉDÉRIC JALLAT

Journal:

Décisions Marketing

Year:

1995

Language:

french

File:

PDF, 1.19 MB

french, 1995

15

Marketing in Western Europe: A Monolith or a Multidimensional Market?

Kaynak, Erdener, Jallat, Frédéric

Journal:

Journal of Euromarketing

Year:

2005

Language:

english

File:

PDF, 716 KB

english, 2005

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